Hesam Jafarzadeh
Researcher and consultant with 15+ years across industries. AHoosh is my attempt at a new kind of consulting practice — AI tools, market data and research, applied to real decisions.
How I got here
Operations & industry roots
Started in operations and project work across industries — learning how companies actually run, and where they waste effort.
E-commerce & digital
Moved into e-commerce and digital operations: catalogues, channels, and the messy reality of selling at scale.
Digital transformation & BD
12+ years in, leading transformation and business development across different markets — turning manual processes into systems.
Founded AHoosh · PhD begins
Founded AHoosh and began a PhD in Software Engineering & E-Business at the University of Belgrade (Faculty of Organizational Sciences).
AHoosh.ai · research
Building an AI-augmented consulting practice while continuing to research and write on how AI is reshaping businesses — still learning, still researching.
What the practice runs on
Clarity before motion
Decisions fail from acting before the picture is clear. The work starts by making it clear.
Directness
No pitch theatre, no generic decks. A straight conversation about what you actually need.
Practicality
Research without action is wasted. Every engagement ends with something you can use.
Research-first
AI tools, market data and proper method — combined, not as buzzwords.