Products / The AEO Kit

The AEO Kit

A set of files you download once and work through in a weekend. It shows you, step by step, how to change your website and online listings so AI assistants can actually read, understand, and mention your business.

€49 one-time Checkout opening soon
What this is

Being findable when customers ask AI

More and more customers ask AI assistants — tools like ChatGPT, Perplexity, and Google's AI answers — questions like "what's the best physiotherapist near me?" The assistant replies with two or three business names, and the rest don't get mentioned at all.

The AEO Kit shows you how to change your website and online listings so AI assistants can actually read, understand, and mention your business. (AEO stands for "Answer Engine Optimisation" — a fancy name for exactly that.)

Who it's for

Owners who'd rather learn the method

You own or market a small business — a café, a clinic, a salon, a shop, a small firm — you have a website and a Google Business Profile (the listing that shows up on Google Maps), and you'd rather spend €49 and a weekend learning the method than pay an agency every month.

Not for you if: you have no website yet (get one first — the kit assumes it exists), you want someone else to do the work (that's our done-for-you service, not this), or you're a large brand with an in-house SEO team — the kit will be too basic for you.
What you get

Everything in the kit

The playbook (PDF)

The full method in order: how AI engines pick which businesses to mention, how to rewrite your pages so they can quote you, and what to fix first. Written for non-technical owners.

40 fill-in templates

Page rewrites, FAQ blocks, and guided prompts you paste into your own ChatGPT or Claude. Every blank is in [square brackets], and every template comes with a filled-in example.

Schema snippet pack

Schema is a small block of code, invisible to visitors, that tells machines plainly what your business is. Copy-paste snippets for 10 common page types, plus a plain-words guide to which one goes where. No coding needed — you fill in the marked fields and paste.

25 test prompts

The exact questions to type into ChatGPT, Perplexity, and Google to check whether you appear, covering five question types: recommendation, comparison, problem, service, trust.

A monthly tracking sheet

A simple table for logging results, so you measure a trend instead of guessing.

Free quarterly updates

AI engines change; every buyer gets each refreshed edition by email at no extra cost.

One fictional business — Kafa Lab, a Belgrade coffee shop — carries every example, so you always see what "done" looks like.

How it works

Step by step

  1. Once checkout opens: click Buy the Kit on this page. You go to a secure checkout (run by Lemon Squeezy, a payment company that also handles EU VAT).
  2. Pay by card. No account needed.
  3. Within minutes, you get an email with your receipt and download links.
  4. Download the files. Read the playbook's first two parts (about 30 minutes).
  5. Over the weekend, work through the 7 steps: audit your site, rewrite pages with the templates, paste in your schema snippets, tidy your Google profile.
  6. Run the 25 test prompts and log the results in the tracking sheet. Re-test monthly, about 30 minutes each time.
Price

€49, one-time

No subscription — quarterly updates are included free.

14-day refund: if it's not what you expected, reply to your receipt email within 14 days and you get your money back. No form, no argument.

Honest limits

What the kit won't do

Nobody can guarantee your business will appear in AI answers — not us, not anyone. AI engines decide their own answers, and those answers vary day to day. The kit removes the reasons engines skip you and gives you a way to measure whether it's working.

It also won't build you a website, and it won't do the work for you — expect a weekend of setup plus a monthly half-hour check.

FAQ

Common questions

Will my business definitely show up in ChatGPT after this?
No, and be wary of anyone who promises that. The kit makes your business much easier for AI engines to find and quote, and gives you the test prompts to measure the change yourself.
I'm not technical. Can I actually do this?
If you can edit the text on your website and paste a snippet — or hand it to whoever manages your site — you can use the kit. Every template shows a completed example next to the blank one.
How long until I see anything?
Setup takes a weekend. Engines pick up changes on their own schedule, usually days to a few weeks. The honest signal is your trend over two to three months, which is what the tracking sheet is for.
Is this the same as SEO?
It overlaps. SEO chases ranking positions; this chases being named in AI answers. The changes — clearer pages, question headings, schema — tend to help your normal Google results too.
Which AI tools does it cover?
ChatGPT, Perplexity, and Google's AI Overviews are the test targets. The method applies to Claude and others too — they reward the same things.
What if the advice goes out of date?
That's why updates are included. The kit is refreshed quarterly and every past buyer gets the new edition by email, free. Each edition is date-stamped.
What if I buy it and it's not for me?
14 days, full refund, no questions. Reply to your purchase email.
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Want something today? Start with the free Snapshot — it shows you where you stand before you spend anything.

€49 one-time · 14-day refund · quarterly updates included